MARK344 Marketing Strategy & Innovation

Strategic Analysis - Identifying Strategic Opportunities

Explore how strategic analysis forms the backbone of effective marketing strategy and innovation. Beo Thai guides us through the key models, tools, and frameworks—plus practical industry cases and ethical dilemmas—highlighting the vital role of facts, context, and internal review in marketing strategy.

Introduction to Marketing Strategy and Innovation

Explore the evolution of marketing strategy and the rise of innovation, from historic shifts in marketing thought to the strategic frameworks shaping today’s business world. Dr Beo Thai guides listeners through foundational eras, new paradigms, and the practical process of strategic marketing management.